Board Profile

Marketing Segmentation and Target

The under listed will form the basis for our market segments and targets.

Target Groups
Our most important groups of potential customers are:
  • corporate organizations
  • diplomatic missions
  • travel and tour agencies
  • educational institutions
  • event organizers.

Geographical Coverage
Some of our target groups are domestic markets, which correspond with our objectives. The primary focus of the establishment is nation-wide targeting, as such Wusum hotel will focus on quality, luxurious yet affordable lodging for all our target groups.

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